Client wanted an out of the box creative solution for print catalogue. Client brand is already established name in the market so we had to build on their already existing brand value. One of the core requirements was giving the catalogue a feel of global standards of designing and printing.
As the brand was established, highlighting product collections in a elegant and comprehensive manner was one of the key requirements.
We decided on a blend of bright and soothing colour scheme that would impress as well as calm senses of the viewer. While the brightness was to highlight brand’s bold and open minded representation, the soothing grey were a perfect background to help dominate products and 3D visualisations. Smart alignments, icons and fonts all add to visual appeal of the catalogue. Well maintained spaces between elements and sharp square edged lines and blocks impress upon the viewer a feel of perfection and discipline the brand stands for.
Mixed with succinct and effective texts for each visual concept, the catalogue has come out as a rich, stylish and graceful piece of art furthering the brand value of ITALAKE.
Tiles as products can be more acceptable when a virtual ambience is represented to the customer. The collections and sets of tiles mostly are created to match each other into a total design of a room. We generated 3D visual virtual rooms that would perfectly depict tiles on walls providing a total view to the customer helping him make right choice.
For the design to come out as desired and visualized, it was imperative to use best in the class material and high end technologies aligning into one. With employment of advanced technology and smart planning, Italake designer catalogue delivers the quality and services desired by client.
Title paper : 270 GSM rendezvous paper
Inner page : 170gsm sinar paper & high quality binding gum
Calibration of printing machine with a monitor is extremely important while designing for Tiles, where colour is a critical element. Our monitor is well calibrated with printing machine characteristics such that it gives exact result as seen on the monitor. That give us a value of “the best” design & printing combo.